Posits that this analysis is based on the dependence of international sport sponsorship on the market audit and the …

Identifies performance sport as a phenomenon which has received relatively little conceptual or management analysis …. The management of excellence in performance sport is conceptualized as an input‐treatment‐output‐system. Focuses on an … failure to distinguish between community recreation and performance sport and a dearth of knowledge about talent …

learning resource for exploring the role of root metaphors in organizational culture and in management development. Literary … organizational culture influence action, then it would follow that management initiative to change a root metaphor could lead to …

consumer vulnerability in sport and the potential role that social marketing can play in addressing this problem. Design …/methodology/approach This paper conceptualises the wicked problem of athlete and consumer vulnerability in sport, proposing a multi … complex problem. Findings Sport provides a rich context for exploring a social marketing approach to a wicked problem, as it …

Purpose – The purpose of this paper is to consider the role of culture in international business studies, viewed from … role of culture in 19 survey texts in international business at three levels: factual assertions; social and historical … importance of culture, the survey reveals serious weaknesses at all three levels, including straightforward errors of fact, more …

decontextualized culture views. This paper sets out to outline newer developments in anthropological theory in order to provide … – The standard frameworks for classifying cultures in CCM are based on a view of culture as static, formal mental codes and … power relationships shapes the role of culture in communication. Practical implications – The paper proposes to substitute …