of his major contributions to marketing thought and theory. Design/methodology/approach – The research relied heavily on … marketing thought is presented. The historical work done by Dixon shows us that marketing is not a recent field of human … behavior but dates back millennia. His contributions have enriched the marketing discipline and have positioned marketing in …

Purpose – The paper aims to conceptually exhibit modern marketing theory from an Islamic perspective. Design … Islamic business ethics. Both sources are essential in developing the conceptual theory of Islamic marketing. Findings … – Religious teachings, at least Islam, could be applied in the realm of modern marketing theory. Though not all of its elements …

, Alderson's main concepts are compared and contrasted with today's marketing phenomena and are used for updating traditional …/implications – This is a conceptual paper meant to emphasize the apparent explanatory power of Alderson's concepts to today's marketing … no longer accurately explain marketing phenomena arising from the growth of the internet and mass customization. Alderson …

Marketing education today is rather isolationist — marketing students are taught too many specialities, and they are … given to sharp a profile in marketing particulars. The interaction of the marketing function with other key functions of a … corporation is forgotten. In this article we outline the functional requirements on marketing professionals, link these …

/methodology/approach – The authors draw upon empirical research from the service marketing and psychology literature in order to advance … caution in dismissing tangibility/intangibility as a concept in the service marketing literature.  …

Reviews the evolution of marketing to date. Discusses the different stages of transaction marketing and relationship … marketing. Goes on to discuss a new marketing system called developmental relationship marketing. The system integrates concepts … and approaches used in both transaction marketing and relationship marketing and is based on the principle that consumer …

far broader than conventional marketing models assume, marketing has become increasingly tactical and lost control of the … customer management process. The purpose of this paper is to develop a promise management‐based approach to marketing with the … goal of regaining customer management for marketing. Design/methodology/approach – The approach takes the form of a …

explanatory foundations for relationship marketing theory” by Hunt et al.  …

relationship marketing theory.” Design/methodology/approach – This paper provides a critical analysis. Findings – The comment of … Rese has misspecified the major problems facing those firms adopting relationship marketing‐based strategies. Practical … implications – In order to find the answers as to why some relationship marketing efforts are successful and others are not …

existence of pluralism in the marketing domain, with conventional views on what constitutes market orientation and appropriate …