Purpose – The purpose of this paper is to shed light on the discussion of cross-cultural research, in particular the use of dimensions of national culture, for international marketing. Design/methodology/approach – Discuss definitions of values and culture, analyze cultural models as to...

Purpose – The purpose of this paper is to identify a need to incorporate Asian perspectives in theories of food consumption and marketing. Design/methodology/approach – This editorial discusses the mutually recursive relationship between food and culture in Asian markets, offers an...

Purpose In view of the emphasis in cross-cultural research on negative factors such as cultural misfit, cultural distance, and the liability of foreignness, the purpose of this paper is to offer one explanation for why this is the case and highlight the advantages of giving at least equal...

Purpose This paper aims to explore the importance of the role of national business systems (NBS) in shaping human resource management (HRM) and organisational behaviour (OB) practices in the context of Asian countries. To this end, this paper presents a comparative overview of different NBS in...

Purpose – The purpose of this study is to propose a typology of culture and to present a hybrid model to be used as the base in organizational behavior and cross-cultural management research. Design/methodology/approach – This study provides a conceptual analysis and general review of the...

Purpose – The purpose of the paper is twofold – first, to explore the role of perceived organizational support (POS) during the three critical stages of the female expatriate experience, with a view to explaining the disproportionately low numbers of females in expatriate roles; and second,...

Purpose – The purpose of this paper is to discuss how the current research on the Islamic financial services industry attempts to classify its consumers and provide a fresh and critical insight into the retail Islamic banking market segmentation to harness and enhance understanding, as well as...

Purpose The purpose of this paper is to argue that culture and context (policy and environment) are key factors affecting gender inequalities within and across countries. Design/methodology/approach This paper applies conceptual and descriptive statistics. Findings The authors found evidence of...

Purpose – The purpose of this paper is to scrutinize Geert Hofstede’s conceptualization of national culture and provide an alternative beyond purely constructivist conceptualizations of culture for cross-cultural management scholars and practitioners. Design/methodology/approach –...

Purpose – This research paper aims to showcase current knowledge management (KM) practices via social media that is being adopted by organizations in India and China. India and China are considered leading economies in today’s global market. Any understanding of management practices in these...