Hansen, Flemming; Hallum Hansen, Morten - In: Young Consumers 6 (2005) 2, pp. 44-59
reverse. Explains the Diffusion of Innovations theory, relating it to the adoption by children of new products and behaviours … purchase, and adoption. Outlines the characters involved in the generalised theory of Diffusion of Innovations: opinion leaders … how well the Diffusion of Innovations theory fits them, how much overlap there was among innovators and opinion leaders …