Payne, Dinah; Pressley, Milton - In: International Journal of Law and Management 55 (2013) 1, pp. 55-73
Purpose – The purpose of this paper is to develop a single code of ethics that could be used regardless of the venue or … specialty of the marketing professional. The paper first provides a literature review of research in the areas of ethics … pertaining to marketing professionals. Then a review of a wide variety of codes of business ethics, marketing ethics, model codes …