Purpose – The purpose of this paper is to advocate for a clearer and less fragmentary use of qualitative research in the increasingly interdisciplinary research setting of information science. Design/methodology/approach – The paper performs a textual analysis of more than 500...

Purpose – The purpose of this paper is to provide an overview and evaluation of interpretative phenomenological analysis (IPA) for the library and information science (LIS) community, as this method has only recently been used for exploring experiences of various phenomena related to LIS....

Purpose – Without the adoption of a uniform agreed upon definition of supply chain management (SCM), researchers and practitioners will not be able to “advance the theory and practice” of the discipline. An integrated definition of SCM would greatly benefit researchers' efforts to study...

Purpose – This paper aims to examine the use of a qualitative data analysis technique, the documentary method, in the development of knowledge in logistics. The value of the method is illustrated through an example of its application in a study of in‐store logistics processes at six leading...

Purpose – This paper is concerned with the quantitative/qualitative divide as a particular feature of recent methodological debate in organization research. While substantively this divide is questionable and problematic, it has figured prominently in the so‐called “paradigm wars”. The...

Purpose – As a result of the aging of American society, health care costs have been and will continue to rise, to the extent that they are not sustainable. Obviously, this trend will continue in spite of the 2010 health care reform. As a result of this uncontrollable problem, writers such as...

Purpose – The paper aims to look at some of the problems commonly associated with qualitative methodologies, suggesting that there is a need for a more rigorous application in order to develop theory and aid effective decision making. Design/methodology/approach – The paper examines three...

Purpose – To discuss and analyse three themes in qualitative research in marketing which are objects of both frustration and confusion: analysis and interpretation; theory generation; and a quest for scientific pluralism and individual researcher lifestyles. Design/methodology/approach –...

Purpose – This paper reflects on the protocol suggested for using shopping with consumers (SWC) as a means for gathering high‐quality, naturalistic text in the field. Design/methodology/approach – The original SWC method combined accompanying consumers in the field as they shopped with...

Purpose – Consumer researchers and marketing practitioners increasingly appreciate the potential of videography to generate better insights into consumers' behaviours. The purpose of this paper is to introduce the Mindcam research methodology as an addition to the videographers tool‐kit,...