Showing 1 - 10 of 76
Purpose – The purpose of this paper is to present and discuss a critical review of the role of rhetoric and narratives … comprehend the underpinnings of rhetoric. Originality/value – The paper further discusses the role of rhetoric and narratives in … management research and practice and also explores the relationships between rhetoric and narratives.  …
Persistent link: https://www.econbiz.de/10014891190
Purpose – The purpose of this paper is to present a critical view of rhetoric, science, scientific research, and … management that discloses the role of rhetoric in these fields and that offers a conceptual framework for this special issue of … that emphasize the role of rhetoric in science and in management, the paper offers a systematic approach on the foundations …
Persistent link: https://www.econbiz.de/10014891191
discussion of the literature in the fields of brand management, meanings, rhetoric, and narratives. Findings – Brand managers are …
Persistent link: https://www.econbiz.de/10014891291
Purpose – The purpose of this article is to provide a new perspective on the relationship between communication management as a strategic process and corporate strategy. Design/methodology/approach – This paper compares approaches of the prescriptive and the descriptive branch of strategy...
Persistent link: https://www.econbiz.de/10014850961
Purpose – This paper, originally published in 1987, seeks to outline an agenda for conducting rigorous research into the flexibility of manufacturing processes. Design/methodology/approach – An initial domain for defining flexibility is established, specific measures are suggested, and...
Persistent link: https://www.econbiz.de/10014789806
Purpose – The purpose of this paper is to illustrate how a different and partly new strategy is needed in order to make research on projects relevant and interesting to a wider scientific community, including organisation and management theory. Design/methodology/approach – The aim is...
Persistent link: https://www.econbiz.de/10014786381
Purpose – The aim of this paper is to focus on methodological development of research into the influence of culture: the use of cross‐cultural, multidisciplinary and multi‐method techniques. Design/methodology/approach – The paper begins with a review of the interdisciplinary debate in...
Persistent link: https://www.econbiz.de/10014891324
Purpose – The aim of this paper is twofold: on the one hand, it discusses first the notion of istituto as it has been developed by Gino Zappa within the Italian research tradition known as economia aziendale . It then proposes a critical comparison between the historical institutional...
Persistent link: https://www.econbiz.de/10014884727
Purpose – The pupose of this paper is to explore the role of criticism in the growth of academic communities and their organizational transformations. Design/methodology/approach – Through a comparison between the Frankfurter School of critical thought with contemporary critical management...
Persistent link: https://www.econbiz.de/10014701653
This paper is the first of several emanating from a study of the relationship between accounting, governance and accountability in local government in the UK. A grounded theory methodology was used to discover participants' perceptions of these phenomena in four UK local government...
Persistent link: https://www.econbiz.de/10014640991