It is argued that one of the keys to successful management is the harvesting of change. The implications of change on …

the context of the short and long term. Explicit in these is not only a need for marketing and manufacturing to work well … core parts of the firm. Shared understanding of marketing and manufacturing′s approach is the starting point. The other is …

Guest history is a valuable service and marketing tool. In particular, it is likely to become a strategic device for …

variables relating to: support policies provided by tourist boards (e.g. in the marketing area, tax exemptions, financing, staff … subsidies, etc.); the development of co‐operative management programmes; and training policies and concern for the protection of …

market‐focused management. This paper develops a model to show the path of senior level management teams in their decision …

. Common tasks of outsourcing are identified and each task is examined, in turn, to identify the management competences … for use by management development specialists. One role is examined to demonstrate a manager’s outsourced responsibilities …

senior and middle‐level managers were interviewed face to face. In both countries, common problems confront management which … developing completely new products, and (2) efficient and speedy development work. It is argued that top management involvement … and middle management teamwork are the key to achieving these dual objectives.  …

Constructs a new management agenda to evaluate the effectiveness and appropriateness of the marketing organization for … the future, reflecting certain key changes in the current marketing environment. Argues that these critical factors … impacting on the marketing organization include accelerating both external environmental changes and internal organization …