Rod, Michel; Beal, Tim - In: Asia-Pacific Journal of Business Administration 6 (2014) 1, pp. 49-63
Purpose – The purpose of this paper is to explore the developing wine markets of Japan and Singapore for New Zealand … experiences in looking at NZ wine in Japan and Singapore as well as drawing on data from face-to-face interviews and focus groups … representing NZ wineries, Japanese and Singapore wine distributors, restaurant food and beverage managers, wine journalists, wine …