Tunisini, Annalisa; Sebastiani, Roberta - In: Journal of Business & Industrial Marketing 30 (2015) 3/4, pp. 302-311
, its success is strongly dependent on the development of a customer-driven procurement. The evolution of the role of … procurement is accompanied by the growing integration between the company’s procurement and sales functions, as well as by the … growing interconnection and interaction between the procurement function and the company’s clients. Originality/value – The …