Korgaonkar, Pradeep; Silverblatt, Ronnie; O’Leary, Bay - In: Journal of Consumer Marketing 18 (2001) 2, pp. 134-152
exists documenting the evaluation and usage of Web advertising by this growing segment of the US population. Applying Pollay … and Mittal’s seven‐factor advertising beliefs model, the authors explore the Hispanic Web users’ beliefs, attitudes, and … use of Web advertising. The seven belief factors regarding Web advertising, as well as attitudes and demographic factors …