Purpose – The purpose of this paper is to ascertain the relative importance of sustainable tourism practices to medical tourists. Sustainable management practices have become the accepted and appropriate model for tourism. Medical tourists, those who visit a foreign country for a medical...

Purpose – The purpose of this study is to estimate the extent (mean and range) of non‐response bias in online travel advertising conversion studies for 24 destinations located throughout the USA. Design/methodology/approach – The method uses two weighting procedures (i.e. post...