Kuhlmeier, David; Knight, Gary - In: International Marketing Review 22 (2005) 4, pp. 460-473
article is to analyze and compare the effect of internet experience, proclivity of use, and perception of risk on the … modeling using LISREL. Findings – Results suggest a positive relationship between consumer usage and experience of the internet … between internet usage and purchase likelihood, and between experience and purchase likelihood. Overall, results from a three …