Purpose – This research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute of New Zealand (PRINZ) to achieve its mission “to promote PR as a reputable, dynamic profession”....

Purpose – The purpose of this paper is to describe media perceptions of public relations in New Zealand and to explore the reasons behind these perceptions with a view to identifying what public relations practitioners and Public Relations Institute of New Zealand (PRINZ) can do to improve the...

Purpose – Legitimacy is defined as the ability to exercise authority without resorting to open coercion. It is an essential asset for firms seeking to reach and maintain profitability. In this context, the purpose of this paper is to present the case of the Canadian banking industry, which has...

Purpose The purpose of this paper is to examine the process in which organizational members construct and enact public relations (PR) functions as well as how the organization accommodates local values in the PR enactment. Design/methodology/approach A case study of three large mining companies...

Defines the term “public trust” and comments upon its history and current application in various contexts. Examines the shared values and ethical principles of librarians and fundraisers, and considers distinctions in the way each profession is practiced.

This article reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the origin and role of corporate communication executives and identifies those essential characteristics that constitute the most successful...

Owner‐managers or managing directors of 106 UK public relations consultancies completed a questionnaire concerning the extent of their firms’ client reputation management activities and their attitudes and opinions about reputational work. The results suggested widespread interest in the...

Academic research concerning the implications of international business protocols is practically nonexistent. Most information is in the practitioner literature, is scattered and tends to focus on do’s and don’ts of etiquette rather than protocol. The results of this research shows that...

Examines the role of public relations (PR) officers in British companies and the use of corporate communications. States that the PR role covers a wide area and varies from company to company. Concludes, however, that the role of the PR officer directly impacts on the strategy of the company and...

This guest editorial article considers the extent to which the corporate communication function in the UK context is adequately funded. It concentrates on what appears to be the entirely neglected research area of whether or not organizations consider that the competitive advantage that...