Zusammenfassung Gütesiegel sind ein Versuch, angebotene Wellnessleistungen transparenter und vergleichbarer zu machen und dem Kunden die Kaufentscheidung zu erleichtern. Der vorliegende Artikel stellt dar, welchen Nutzen Gütesiegel für touristische Anbieter von Wellnessleistungen haben....

Responds to the widely‐reported methodological problems which have arisen in research into corporate social and environmental reporting. Reports on an attempt to build a database of UK company social and environmental disclosure. The motivation behind the database is an attempt to provide,...

Purpose – The purpose of this paper is to compare the characteristics of farms who participate in farm management associations to the wider population of farms at the state level. Design/methodology/approach – Farm-level records obtained from the USDA's Agricultural Resource Management...

Purpose – The purpose of this research is to analyse the display of digital images found on clothing and textile collection websites. Design/methodology/approach – Features noted included where on the website the images were found, such as in a display or as part of a database. Display...

Purpose – The paper's aim is to illustrate the use of a technique that can help researchers choose which techniques, and at what level, to employ in an internet‐based survey. Design/methodology/approach – A screening experiment, designed as a Plackett‐Burman design, is used to study main...

Although market segmentation is widely described as a major marketing tool, questions whether brands which are broadly similar and competitive are bought by identifiably different consumer segments. Notes that few, if any, examples of marked brand segmentation are cited in the literature....

Outlines the basis of the conjoint measurement technique method, illustrates its application and identifies user problems. Postulates that conjoint measurement is designed for situations where two or more independent variables affect the rank order of a dependent variable. Says that three...

Presents a simple model whose objective is to utilize existing and ongoing survey data in order to allow the advertising manager to segment the market in an optimum way. Shows how segmenting the market in such a way maximizes the budgetary constraints of the advertising manager.

Rough set theory (RST) involves techniques for knowledge discovery or data mining. RST is typically applied within decision tables and offers an alternative to more conventional techniques for classification and rule induction. It is based on describing decisions or categories by means of...

Reviews the concept of environmental scanning, presents definitions of the main concepts in the area and discusses the importance of systematic external analysis to organizations. Also seeks to provide an informed and practical overview of the environmental scanning process.