Akhlaq, Ather; Ahmed, Ejaz - In: International Journal of Emerging Markets 10 (2015) 4, pp. 634-647
in Pakistan, focussing on affiliates of a large metropolitan university. Design/methodology/approach – Online survey … only from Karachi, the biggest metropolitan city and the business hub of Pakistan. Practical implications – This research … to the people of Pakistan. Originality/value – A new online shopping model has been discovered for an emerging market …