Purpose – This research paper aims to review the development of corporate real estate asset management (CREAM) in New Zealand since 1992. Design/methodology/approach – The first research into CREAM in New Zealand was carried out by Wei Kium Teoh. Lincoln University staff and post graduate...

Purpose – The purpose of this research is to investigate the strength of the link between overall business strategy and supporting property strategies in New Zealand organizations. Design/methodology/approach – Most organizations develop strategic business plans as a foundation and focus for...

This paper presents a cross‐cultural study of organic food consumption. Relationships between health and diet concern, environmental concern, confidence in the conventional food industry, demographic characteristics, and intensity of organic food consumption of consumers from Denmark (mature...

Despite their increasing use by advertisers, little research has examined the effectiveness of infomercials. This study explores the influence of infomercial advertisement design elements, such as the use of customer testimonials or expert comments, and consumer characteristics, such as level of...

Purpose – The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey and the UK. Design/methodology/approach – This was achieved by...

Purpose – The presence of fair trade coffee in cafés may help in strategic positioning and market differentiation. This paper aims to explore the extent to which this is evident for café customers. Design/methodology/approach – Customers were surveyed on their perceptions of café and...

This research examines cross‐country differences in marketing imagery. Marketing imagery in music videos broadcast in the UK and New Zealand are studied. Results suggest that UK music videos have more brand references, fashion imagery, darkside products and role model behaviour outcomes than...

Purpose – This research investigated ideas regarding the concept of culture in contemporary New Zealand by critically evaluating the formal consultation processes surrounding the issue of genetic modification. Such analysis provides a basis for advising those who work within public relations...

Purpose – This research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute of New Zealand (PRINZ) to achieve its mission “to promote PR as a reputable, dynamic profession”....

Purpose – The purpose of this paper is to describe media perceptions of public relations in New Zealand and to explore the reasons behind these perceptions with a view to identifying what public relations practitioners and Public Relations Institute of New Zealand (PRINZ) can do to improve the...