Abstract Population aging challenges pay-as-you-go pension systems. Solving the associated funding problem constantly motivates reform processes. In addition to an aging population, specific regulations of the German public pension system lead to an increasing financial burden of national...

Zusammenfassung Aufgrund der arbeitsintensiven Dienstleistungen eines Call Centers ist die auf die Optimierung der Personalkosten zielende Personalbedarfs- und Personaleinsatzplanung eine wichtige Aufgabe des Call Center-Managements. In diesem Beitrag wird die Grundkonzeption eines Prognose- und...

Purpose – The purpose of this paper is to explore how enhanced and new technological knowledge of firms affects their performance under varying rates of technological change. Design/methodology/approach – A large‐sample empirical study of US manufacturing firms is used. The main...

Examines differences in the level of market orientation between firms of different sizes and relates market orientation to the perceived market structure and the degree of planning control from corporate headquarters. A survey of UK firms shows that medium‐sized firms adopt a market...

This article is about marketing planning. It is a subject which is ot treated extensively in the literature and is not well understood by many academics and practitioners, according to a well‐known researcher in the field. Major marketing planning problems identified by others are introduced...

Links two views in what has been labelled a strategic marketing perspective – this is defined as having the dual task of providing a marketplace perspective to the process of determining corporate direction, and guidelines for the development and execution of marketing programmes that assist...

Spotlights the total approach to logistics in companies and indicates how it can provide a valid basis for marketing improvement. Identifies what a total logistics approach can mean for corporate development. Chronicles that management theorists have tended to concentrate on one or other of...