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Verzerrungen von Konsumentenpreisindices und ihr Einfluss auf das „reale“ Wirtschaftswachstum – dargestellt am Beispiel der USA / Biases in Consumer Price Indices and Their Impact...
Hartwig, Jochen; Schips, Bernd - In: Jahrbücher für Nationalökonomie und Statistik 225 (2005) 4, pp. 394-412
. Es erweist sich, dass die Divergenz in den Wachstumsraten der USA und der EU seit 1997 fast zur Gänze auf …
Persistent link: https://www.econbiz.de/10014609054
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Messprobleme bei der Ermittlung des Wachstums der Arbeitsproduktivität - dargestellt anhand eines Vergleichs der Schweiz mit den USA / Measurement Problems with Respect to Labour P...
Hartwig, Jochen - In: Jahrbücher für Nationalökonomie und Statistik 226 (2006) 4, pp. 418-435
Summary The paper shows that the assessment of the speed of productivity growth crucially depends on how one chooses to measure value added. According to a widely held view, the growth rate of labour productivity has increased significantly in the U.S. since the mid-90s. The U.S. is perceived to...
Persistent link: https://www.econbiz.de/10014609106
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US‐Chilean mirrors: shoppers in two countries
Nicholls, J.A.F.; Li, Fuan; Mandokovic, Tomislav; … - In: Journal of Consumer Marketing 17 (2000) 2, pp. 106-119
Compares the shopping behavior of Chilean consumers with those in the USA. Chilean mall visits were driven, first and … foremost, by purchase; in contrast, consumers in the USA visited their mall for more diverse reasons, largely revolving around … Chile and the USA left their respective malls, at least four‐fifths of each group had made some kind of purchase, whatever …
Persistent link: https://www.econbiz.de/10014848221
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Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans
Bristow, Dennis N.; Sebastian, Richard J. - In: Journal of Consumer Marketing 18 (2001) 3, pp. 256-275
This study examined several factors related to the brand loyalty exhibited by fans of the Chicago Cubs major league baseball team. A total of 371 patrons of a restaurant located in Wrigleyville were surveyed prior to Cubs games at Wrigley Field. Working from a tripartite model of brand loyalty,...
Persistent link: https://www.econbiz.de/10014848262
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An inquiry into the ethical perceptions of sub‐cultural groups in the US: Hispanics versus Anglos
Shepherd, Philip L.; Tsalikis, John; Seaton, Bruce - In: Journal of Consumer Marketing 19 (2002) 2, pp. 130-148
The present study compares the ethical perceptions of three sub‐cultural groups living in the USA – Anglos, strongly …
Persistent link: https://www.econbiz.de/10014848282
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Family consumer decision making in Israel: the role of teens and parents
Shoham, Aviv; Dalakas, Vassilis - In: Journal of Consumer Marketing 20 (2003) 3, pp. 238-251
This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding …
Persistent link: https://www.econbiz.de/10014848329
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Coupon use in ethnic markets: implications from a retail perspective
Kaufman, Carol J. - In: Journal of Consumer Marketing 8 (1991) 1, pp. 41-51
the intricacies of ethnic markets as they grow in number and size in the USA. Suggests that marketing strategies that are …
Persistent link: https://www.econbiz.de/10014849033
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The marketing concept: a forgotten aid for marketing high‐technology products
Cahill, Dennis J.; Warshawsky, Robert M. - In: Journal of Consumer Marketing 10 (1993) 1, pp. 17-22
Suggests that the conventional wisdom about “high‐tech” products contains three fallacies and one shortcoming that may lead producers and marketers of these kinds of products to commit marketing resources inappropriately. Offers remedies.
Persistent link: https://www.econbiz.de/10014849075
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Effective use of advertisements promoting sale prices
Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70
Draws from various theoretical bases and empirical research to offer managerial recommendations concerning the communication of sale price information in advertisements. Addresses the manner in which the manipulation of price cues, semantic cues and product cues in an advertisement can...
Persistent link: https://www.econbiz.de/10014849079
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Strengthening coupons offers by requiring more from the customer
Porter, Arthur L. - In: Journal of Consumer Marketing 10 (1993) 2, pp. 13-18
Reports the experiment conducted by a direct mail company to determine whether a free gift offer would generate incremental sales. Finds that packet mailed with a coupon generated more sales than the control packet (no coupon), and finds that the third packet, in which the coupon offer was...
Persistent link: https://www.econbiz.de/10014849081