Kemp, Simon; Richardson, Jessica; Burt, Christopher D.B. - In: Journal of Managerial Psychology 26 (2011) 6, pp. 453-464
Purpose – Some charitable organisations market third‐party gifts, in which some good, for example a goat, is given to a … whether such gifts are successful as presents and whether these are a good charitable marketing device. This paper seeks to … examine this issue. Design/methodology/approach – Two studies investigated attitudes towards, and beliefs about, such gifts in …