Hansen, David J.; Monllor, Javier; McMurchie, Leslie - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 27-39
the context of environmentally‐sustainable business. The “4P” creativity framework (person, process, press/situation, and …, a creativity perspective is useful for examining opportunities. Additionally, the findings suggest that future research … using a creativity perspective. Originality/value – This study provides one of the few accounts of the development of …