Sultan, Parves; Yin Wong, Ho - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 5, pp. 755-784
service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall, the results … image, and perceived service quality was found playing an important role in this model. Universities intending to enhance … their image are encouraged to consider focusing their efforts on marketing communication information, service quality …