attraction. The predicament arises from the dichotomy of presenting a positive image of a country to produce endorsement and … sympathy as well as to attract tourists and investment, while at the same time communicating a negative image to deter … fact that public diplomacy is not only concerned with presenting a positive image of a country and winning hearts and minds …

strategies that are built upon value drivers for green products such as image, status, functionality and brand management through …

Self‐image, product image and their combination, self‐congruity, are important concepts in consumer behaviour. They … found to use differently actual vs ideal self‐image in their product evaluation. This confirms overall the role of self …

Argues that the degree of congruence (similarity) between a brand’s image and a consumer’s self‐image (self … that marketers can manage the effects of brand and self‐image on consumers’ brand evaluations. The effects of brand image … can be magnified by using promotional messages that encourage consumers to think about their own self‐image while …

conducted to investigate the effects of the type of sport on endorsement evaluations, results indicated that the image of the … sport, independent of the athlete, can contribute significantly to the consumer’s response to an endorsement. The image of …

image, comprising both tangible and intangible dimensions, compounds problems of moving into international markets – as … consumers in the host environment are less familiar with the intangible dimensions of image, which have been built up over time … with exposure to the retail company. Retail companies therefore need to fully understand the importance of image in …

. Perception of beneficial and image properties, more so than perception of physical properties, influenced purchase intention. The …