Showing 1 - 10 of 86
Zusammenfassung Die Sozialfigur „Tourist“ genießt sowohl in der akademischen als auch in der populärwissenschaftlichen Literatur mehrheitlich keinen guten Ruf. Die mit ihr verbundenen negativen Konnotationen sind zahlreich und umfassen ebenso Adjektive wie auch Tierbezeichnungen oder...
Persistent link: https://www.econbiz.de/10014624517
‐existing offline trust and image, and no direct relationship with online continual usage. Surprisingly, and contrary to current … image and subjective norms confirmed the literature and had a direct significant relationship with online continual usage …
Persistent link: https://www.econbiz.de/10014674791
service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall, the results … image, and perceived service quality was found playing an important role in this model. Universities intending to enhance … their image are encouraged to consider focusing their efforts on marketing communication information, service quality …
Persistent link: https://www.econbiz.de/10014674796
Purpose The purpose of this paper is to understand the precursors of corporate reputation (CR) and their impacts on brand equity (BE), and to analyse the moderating role of corporate social responsibility (CSR) perceptions. Design/methodology/approach This study proposes a theoretical model...
Persistent link: https://www.econbiz.de/10014677225
This study employed a cognitive psychological approach to examining a little studied phenomenon – university image … universities. Found to significantly predict the image of the universities among a sample of current university students were three … the image of the same universities among an adult, non‐student sample were four factors: a combined factor including all …
Persistent link: https://www.econbiz.de/10014691552
Purpose – This paper aims to focus on how corporate and regional identity and image build a framework for stakeholder … identity and image. The approach is qualitative and the data consist of strategic documents and 23 focused interviews conducted … image of the university and the region concerned are among the central determinants of stakeholder interaction. Practical …
Persistent link: https://www.econbiz.de/10014691791
of a company's image, and ultimately its valuation, on capital markets. By identifying and highlighting their relative … to explore not only the role of non‐financials in image formation but also the interplay between financials and non …‐financials in image formation. Practical implications – Investor relations professionals should consider the factors presented in …
Persistent link: https://www.econbiz.de/10014691796
emphasized image and language features in text while it explored intertextuality in discourse practice and ideology in social … practice. Findings – The analysis revealed that selected image and language features contribute to six themes about CSR, namely … corporate communication because it encourages them to consider the meaning implied by image and language features, which can …
Persistent link: https://www.econbiz.de/10014691979
estimations can be improved by employing image information along with metadata. Originality/value Few studies considered the …
Persistent link: https://www.econbiz.de/10014712681
together. Offers practical steps to improve abilities. Recognises the need to ask questions, project a clear and positive image …
Persistent link: https://www.econbiz.de/10014719673