Considers the need to relate marketing and entrepreneurship in terms of areas such as innovation and product … development. Examines the impact that marketing and its sales orientation can have on the creation of wealth and resources, e … entrepreneurial process encompassing specific marketing tools such as product development will maximize a firm′s performance.  …

us examine the critical linkage between innovation and entrepreneurship. We then discuss the marketing concept, its …The objective of this article is to develop a conceptual analysis of entrepreneurship, innovation, and strategic … marketing, and examine their critical linkages with each other for the success of an organisation. Understanding of each of …

Reports on the introduction of marketing concepts into the Queensland Department of Primary Industries, in 1988 … of adoption of marketing concepts and techniques and the degree of cultural change achieved. The main finding was that …

understanding of entrepreneurial marketing by utilising biographical research. This builds on the limited existing research in … entrepreneurial marketing using this approach. Design/methodology/approach – Five entrepreneurial marketers are assessed using … a business is run using an entrepreneurial marketing approach. Biographical techniques succeed in addressing the need …

entrepreneurship to normative macro‐marketing are largely absent. Practical implications – The marketing/entrepreneurship interface … paper integrates literature from a variety of perspectives from marketing and related fields, and maps the marketing/entrepreneurship …Purpose – The purpose of this paper is to better define the contribution of entrepreneurship to the advancement of …

Purpose – At the marketing/entrepreneurship interface, most research concerns how entrepreneurs market their businesses …

Purpose This research aims to assess how marketing-related projects with small- and medium-size enterprises act as a … encompasses a very broad definition of marketing-related activities, covers several years and is part of a longer …

entrepreneurial marketing (EM) variables and the demographic characteristics of the organization and its manager. Design … marketing variables. It was found, for instance, that both a young hotel and a large hotel are positively associated with … entrepreneurial marketing, while owner management is positively associated with market orientation and negatively associated with …

lead producers and marketers of these kinds of products to commit marketing resources inappropriately. Offers remedies.  …