Miles, Morgan P.; Crispin, Stuart; Kasouf, Chickery J. - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 2, pp. 126-136
entrepreneurship to normative macro‐marketing are largely absent. Practical implications – The marketing/entrepreneurship interface … paper integrates literature from a variety of perspectives from marketing and related fields, and maps the marketing/entrepreneurship …Purpose – The purpose of this paper is to better define the contribution of entrepreneurship to the advancement of …