Purpose – The purpose of this paper is to investigate predictors (stated motivation and reported leisure activities) of health travel as opposed to a control group incorporating all other travel of the Swiss resident population, a well‐matured market. Design/methodology/approach – An a...

Zusammenfassung Der Beitrag beschäftigt sich mit der Bedeutung und Bewertung von touristischen Sport-Events zur Beurteilung ihrer Förderwürdigkeit durch die öffentliche Hand. Anhand bestehender Instrumente der Event-Wirkungsforschung und der strategischen Bewertung von Events wurden...

Abstract Motorcycle tourism offers tourist destinations the opportunity to diversify their offer and pursue competitive advantage and economic success. However, motorcyclists’ holidaymaking practices remain underexplored so far and there is an assumption of homogeneity within the riders’...

The purpose of the current study was to compare and contrast various marketing‐ and consumer‐related attitudes and behavior across the baby boomer (those born between 1946‐1964) and baby buster (those born between 1965‐1976) generations. Study results suggest that baby busters, compared...

The liaison between America Online and Hispanic Publishing Corporation to launch an interactive area called HISPANIC Online attests to the growing importance of the Hispanic consumers to US corporations. Still, little published research exists documenting the evaluation and usage of Web...

This study employed psychological variables such as consumer sentiment and attitude to debt as complementary measures to traditionally used consumer demographic or economic variables in predicting housing purchase intention with a consumer sample in China. The result indicates that psychological...