Zusammenfassung „Hip, Hipper, ‚Hypezig‘ – Alle lieben Leipzig“ (Die ZEIT, 2013). Eine intensive mediale Berichterstattung trifft wiederholt die Aussage, Leipzig sei jetzt „hipper“ als Berlin. Dieser Beitrag behandelt die bislang wissenschaftlich ungeklärte Frage, was eine „hippe...

Purpose The purpose of this paper is to study residents’ ambassadorship and citizenship behaviours and to formulate a conceptual model that incorporates the antecedents of these behaviours. Design/methodology/approach The author collected data from 858 residents of Bangkok, the capital city of...

Purpose – Urban managers increasingly focus on establishing the city as a brand to ensure a competitive force that enables the city to position itself at home and abroad. The purpose of this paper is to analyze the development of city branding from the market orientation of the capital cities...

Purpose – This paper aims to, by having a marketing perspective, assess the potential of Manisa for religious tourism and shed some light on the ways of increasing that potential and to add to the religious tourism literature and practice in general. Design/methodology/approach – A number of...

Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of a content analysis of 2002 NCAA Women's Final Four telecasts. Event logos provide the most exposure for the host...

Purpose Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience to India, yet the official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to prospective and returning international tourists....

Purpose – Cambodia's tourism sector has increasingly been playing a crucial role and is the key to the country's socio‐economic development. The purpose of this paper is to investigate how value changes in Cambodian society affect development of the tourism industry and to evaluate the...

Purpose This paper aims to investigate the potential for developing a unique coffee tourism experience in the Eje Cafetero region of Colombia, considering unique local traditions of coffee production, as well as local tourism infrastructure. Design/methodology/approach With the aim of observing...

Purpose – This paper aims to review the dramatic growth in the number of meetings and published materials exploring destination branding and marketing over the past 15 years. It points out several notable thematic sub-branching in the field and prospective directions based on observable...