Purpose – This study aims to examine the differences in adoption of mobile data services between two age cohorts (gen Xers and baby boomers). Three elements in the extended Technology Acceptance Model – perceived usefulness, perceived ease of use, and perceived fun – were used to identify...

Purpose – The purpose of this study is to examine critical determinants of US consumers' intentions to use mobile shopping services and to provide implications for retailers and mobile marketers in order to offer mobile shopping services that meet consumers' quality expectations....

Purpose – The purpose of this paper is to examine the effects of customized site features on consumers' purchasing decision aids and consumers' attitudes toward internet apparel shopping. Design/methodology/approach – The research model was developed and tested using structural equation...

Purpose – The purpose of this paper is to examine how consumers differ by gender in terms of the values sought from mobile data services. Design/methodology/approach – The technology acceptance model (TAM) and utilitarian and hedonic value were employed to examine the differences in mobile...

Purpose – This study aims to examine mobile shoppers' shopping motivations compared with those of non‐mobile shoppers (i.e. potential adopters) and to identify driving motivations for consumers to use the mobile shopping channel. Design/methodology/approach – A sample of 400 mobile service...

Purpose – The purpose of this study is to investigate cross cultural differences in the impact of online retailer reputation and retail quality on consumers' emotional and cognitive (i.e. perceived risk) reactions, which lead to purchase intention, based on stimulus‐organism‐response...