touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …

Grades and inspections govern the marketing of agricultural commodities. Federal legislation created the marketing … transactions along the meat marketing chain were not subject to such disputes. Evidence suggests that the institutions performed …

Purpose – The purpose of this paper is to report research into the marketing and promotion of e‐books, and use this as … a case study context to generate insights into approaches in academic libraries to the marketing of new services. As … such it contributes to the limited empirical research on both the introduction of e‐book services and on marketing in …