Forman, Andrew M.; Thelen, Shawn; Shapiro, Terri - In: Journal of Service Management 26 (2015) 4, pp. 608-624
Purpose – Prior research has determined that consumers are opposed to services offshoring. The purpose of this paper is … general, may be opposed to services offshoring, they will “defect” or show less loyalty to the domestic service provider when … results signify that while customers, in general, may be opposed to services offshoring, they will “defect” or show less …