Gibler, Karen Martin; Lumpkin, James R.; Moschis, George P. - In: Journal of Consumer Marketing 15 (1998) 1, pp. 44-54
Factors such as retirement and declining health may trigger older Americans to move into retirement housing. Most … is necessary to properly position and promote retirement housing. A national survey of retirement housing residents found … final decision to move themselves, children and physicians were influencers. Thus, retirement housing must be promoted to …