determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … differences in the determinants of marketing innovation between agribusiness and other economic sectors. Also, there are …Purpose The purpose of this article is to analyse the characteristics and determinants of marketing innovation in …

touristische Anbieter von Wellnessleistungen haben. Anhand der Phasenorientierung im Tourismus wird der Nutzen als Marketing … services. With the aid of the touristic three-phase model the use as a marketing tool, the use for quality management and the …

patterns, marketing and branding innovations, regulatory frameworks, and policy environments. This study also explores other … aspects linked to production, and marketing strategies that open niche markets such as speciality coffees, and socially …‐producing countries and agribusiness researchers.  …

uses mixed methods approach. The research is grounded by a case study of the USDA Marketing Assistance Program (MAP) in the … farmers to examine the impact of participation in the USDA MAP-facilitated marketing channel on farm-level investments … linked to the formal milk marketing channel have invested in approximately twice as many assets specific to milk production …

its youth to consider careers in agriculture and agribusiness? How can AET institutions better prepare youth for … productive careers in agribusiness? Findings – Rural youth enter agribusiness careers in response to clearly perceived rural … needs coupled with demonstrable profitability of modern agricultural and agribusiness opportunities. In contrast, urban …

as it presents the importance of agribusiness in providing a balanced diet for individuals.  …

process capital (PrC) – and business performance in the agribusiness industry. Design/methodology/approach – Based on a sample … of international agribusiness companies observed over a five-year period, this paper uses correlation and multiple …

export-oriented agribusiness sector in Brazil has prompted the expansion and internationalization of domestic capital … the rise of Brazilian agribusiness, the state and capital have allied together to aggressively pursue the expansion of …