preferences. For various nonexpected utility models of preference, our new definition improves nonnullity and its existing …

brand preference” (NBP). Part of an ongoing series investigating the growth of US consumer’s responses of NBP for more than …. Shopper cards are a clearly underused promotional tool in building brand preference and sales. Research limitations …

Purpose The purpose of this paper was to investigate how attention to wine labels related to preference by using … label affect preference, aesthetic value and estimates of price, as the study of these effects would require a large number …

significant association between consumers’ perception, preference, usage and satisfaction. Security, trust and hedonism are few of … on variables perception, preference, usage and satisfaction. Findings Findings of this study show a strong relation … between customer’s perception, preference and satisfaction of mobile wallet users. The result also shows the impact of …

) evaluative process (i.e. attitude, preference and purchase intention) in an international context and to investigate how each of … antecedents of SB preference rather than SB attitude; and finally, impulsiveness has a significant positive impact on SB purchase … formation stage, investing in innovation in the preference formation stage and improving the overall shopping experience in the …

hypothesis of the study was that preference rates would be high for intermediately altered “high style” houses by showing the … existence of a U-shaped relationship between preference and complexity. That is, façades representing an intermediate level of … a five-point semantic differential scales under three headings: preference, complexity and impressiveness. The results …