Govindasamy, Ramu; Kelley, Kathleen - In: International Journal of Wine Business Research 26 (2014) 2, pp. 120-138
Purpose – The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism activity, based on their responses to an Internet survey conducted from June 22 to 29, 2010....
