Showing 1 - 10 of 331
/methodology/approach – Data were collected from 115UK‐based SMEs involved in “active online internationalization”. Relationships are examined in a …, especially small and medium‐sized firms (SMEs), little work has been done on the viability of the internet as a new and effective … path to internationalization. Specifically, it is unclear how the internet can successfully support export marketing. The …
Persistent link: https://www.econbiz.de/10014827576
Purpose – Uppsala internationalisation theory is highly utilised due to its simplicity and applicability. However, there are contrasting results on its assumption that firms follow a gradual internationalisation process. Literature shows that firm strategies (e.g. targeting a niche market) and...
Persistent link: https://www.econbiz.de/10014868714
Purpose – This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM …). It identifies two stages for internationalization (pre-internationalization and post-internationalization) and assigns RM … examining internationalization and RM. It then identifies two stages of the internationalization process and its steps …
Persistent link: https://www.econbiz.de/10014714312
Purpose – This paper aims to examine the role of psychic distance during the process of international market entry by software international new ventures (INVs) from small, open economies. Specifically, we investigate how home market and global industry contexts influence market-entry...
Persistent link: https://www.econbiz.de/10014714542
Purpose – Grounded in the Uppsala model, the purpose of this paper is to investigate specific firm factors of fashion service retailers, which include: product category offering, firm experience (limited vs extensive) and firm size (small vs large) and examines how variations in these firm...
Persistent link: https://www.econbiz.de/10014907600
business (IB). First, the authors look at how business relationships influence the internationalization in time, from the …. Second, the authors investigate how an increasing external network dependence of subsidiaries in their internationalization …’s internationalization. Design/methodology/approach This paper utilizes an exploratory, longitudinal, single-case study of Loccioni – a …
Persistent link: https://www.econbiz.de/10014827057
dynamic capabilities in SME’s, showing that the dynamic capability concept is relevant to this sector. The paper provides …
Persistent link: https://www.econbiz.de/10014685711
the role social capital plays in fostering growth and internationalization among small and medium enterprises (SMEs) in an …, internationalization and growth, in the context of an emerging market, Brazil. The study aims to provide a new context and perspective on … context. Findings – The results point to fairly low levels of social capital among Brazilian SMEs in this sector and …
Persistent link: https://www.econbiz.de/10014714245
mid‐sized enterprises (SMEs) that presented a growing and non‐occasional internationalization to study the change in the …‐global companies that has been reported in developed countries, the technology level was not relevant in how quickly the Chilean SMEs … may increase their effort in promoting internationalization, particularly in geographical regions by taking into account …
Persistent link: https://www.econbiz.de/10014677234
Purpose – The purpose of this paper is to explore the importance to international trade of impediments related to, first, geographic distance, such as freight and other costs related to the movement of physical goods, and second, “psychic distance”, such as the costs and difficulties of...
Persistent link: https://www.econbiz.de/10014828283