Theoharakis, Vasilis; Vakratsas, Demetrios; Wong, Veronica - In: Review of Marketing Science 2 (2004) 1
The role of information in high-technology markets is critical (Dutta, Narasimhan and Rajiv 1999; Farrell and Saloner … market share of a technological standard, but their direction and magnitude differ. More specifically, technology …-related information is negatively related to market share as it demonstrates that the underlying technology is immature and still evolving …