research examines the marketing and logistics efficacy between business‐to‐consumer (B2C) retailers who sell exclusively via … functions of logistics, marketing, and customer support. Practical implications – This study has value to researchers and … rates, perhaps related to their more extensive use of outsourced expertise in logistics, marketing, and customer support …

New forms of retailing present different pricing challenges. The selling of college textbooks over the Internet …

In this study, we compare the pricing behavior between online branches of traditional retailers (OBTRs) and online …‐only retailers (ORs). Focusing on branded electronics sold online, we find that no significant pricing differences between ORs and …

for business managers who currently use or plan to use internet channel to sell their products. Originality/value – Our … different types of optimal marketing strategies for business managers.  …

this paper, we consider the use of promotion-free (PF) retail pricing by stores selling durable products, where PF pricing …. Further, we show that a store can follow a PF pricing strategy in equilibrium, when competing with another store following a … PF pricing or a promotional pricing strategy, and we characterize the conditions that support each type of equilibrium …

Discusses ten principles applicable to pricing. Includes revenue‐generating, market share and cost strategies. Notes … that astute pricing requires design of a second price discount schedule and pricing plans should not be overly complex or …

concerning their export marketing policies. Except in promotion, most of these industrial firms follow a standardised marketing …

approach. Many criticisms can be made in retrospect of the marketing and pricing tactics used, which contributed to the £11 …, Sealink spent £6 million on a luxury service to Jersey and Guernsey, replacing a previous high volume/low yield marketing …