Rahman, Imran; Park, Jeongdoo; Chi, Christina Geng-qing - In: International Journal of Contemporary Hospitality Management 27 (2015) 6, pp. 1054-1081
Purpose – This quasi-experimental study aimed to investigate, drawing upon influential discounting behavior theory and cognition – affect – behavior (C-A-B) paradigm, consumers’ reactions to the phenomenon of “greenwashing” in the lodging industry. More specifically, this paper...