Alexandris, Kostantinos; Theodorakis, Nicholas; … - In: International Journal of Event and Festival Management 8 (2017) 3, pp. 292-307
Purpose The purpose of this paper is twofold: to investigate if the three service quality dimensions (service environment, interaction and outcome quality), proposed by Brady and Cronin (2001), influence the development of event loyalty, among runners of the “‘Alexander the Great’...