Powers, Thomas L.; Loyka, Jeffrey J. - In: International Marketing Review 24 (2007) 6, pp. 678-694
Purpose – This paper aims to report research on the relationship among market, industry, and company factors and the … managers in US‐based companies that market products both domestically and internationally. Findings – Significant relationships … were found between specific market, industry, and company factors and global product standardization. Originality …