Purpose – The purpose of this paper is to explain how leading firms can profitably serve poor consumers by targeting the urban bottom of the pyramid (BOP) with appropriate marketing practices. Design/methodology/approach – The approach taken is an integrative analysis of existing literature...

Purpose – This paper seeks to assess Brazil's growth performance from a long‐term perspective. Brazil's growth performance over the past 25 years has been lackluster, and various hypotheses have been advanced to explain Brazil's disappointing growth record. Design/methodology/approach – In...

Purpose – The purpose of this paper is to examine the main factors influencing the decision of migrants from South America (SA) living in the USA to return to their countries of origin. In particular, it is aimed at understanding the role played by higher education in this decision. Although...

Purpose – Research on international retailing has generally emanated from Europe and North America. Nonetheless, retailers from emerging countries can also be important players in regional markets. The purpose of this paper is to explore how retailers from emerging markets can become strong...

Purpose – The purpose of this paper is to investigate the impact of increasing trade and investment relations between China and Latin American economies. The paper focuses on the threats and opportunities that permeate this relationship. Design/methodology/approach – The paper surveys...

The objective of the paper is to report research carried out over two years aiming at developing a framework to support the management of manufacturing organizations for whom reducing throughput time is strategically important, either because they compete based on short lead times or because...

Identifies the need for a formal mechanism aiming to integrate operational decisions both horizontally, between different functional areas, and vertically, within the manufacturing function. Outlines some of the desired characteristics of a potential method to fulfil the aforementioned need and...

Purpose – This paper aims to summarise the scope, methodology and main findings of a doctoral thesis about business transformation in Latin America taken from a project management (PM) and communities of practice (CoP) perspective. Design/methodology/approach – The project adopted a case...

The logistics challenges and opportunities within MERCOSUR are beyond and above political and commercial integration. A four month study was conducted, analyzing the MERCOSUR relevant geo‐economic data and the logistics elements which will constitute the necessary infrastructure to assure the...

Purpose – This paper aims to study the decision‐making processes of Portuguese tourists traveling to South America and Africa destinations by developing a conceptual framework that focuses on information sources, motivations, perceptions, satisfactions, and behavioral intentions....