Purpose – The purpose of this paper is to examine how effectively hotels are using Facebook as a marketing tool and how consumers are interacting with the property by measuring the number of fans, customer comments, and accuracy of information provided. Design/methodology/approach – This...

Purpose – This study aims to explore whether hedonic motivations of Turkish consumers have any potential impact on their impulse buying tendencies (IBT) in the online environment. Besides, it also covers which dimension of hedonic shopping motivation has the strongest effect on online IBT....

Purpose This study explores whether and how Internet usage improves the subjective health of middle-aged and older adults by analyzing the mediating role of social engagement and heterogeneity of different living arrangements. Design/methodology/approach Based on data from the China Health and...

Purpose This study aims to investigate the insights on how international customer behavior is impacted toward online customer review (OCR) by the mediating effects of social and personal norms in the varied cultural context. The study also investigates how support of peer influence could...

Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed model is tested and...

Purpose The purpose of this paper is to investigate the nature of the inequalities in the usage of the internet and inequalities in the growth rate in the usage of the internet, and thus ascertain the possibility of convergence of the digital divide between the major regions of the world....