Bouvain, Petra; Baumann, Chris; Lundmark, Erik - In: International Journal of Bank Marketing 31 (2013) 6, pp. 420-439
Purpose – This study compares the associations between Corporate Social Responsibility (CSR) and brand value in the … (China, Hong Kong, Japan, South Korea and Taiwan) and the USA is used to test the links between CSR and brand value using … ANOVA and multiple regressions. Findings – Brand value is positively related to CSR for the entire sample, but is associated …