Purpose – The purpose of this paper is to study China's strategy of purchasing resource commodities in international markets, what the Chinese government can do to change the current disorderly import system and how China can build purchase alliances to win in international bargaining....

Purpose – The purpose of this paper is to contribute to a growing body of research on cloud computing, by studying the small to medium‐sized enterprise (SME) adoption process. If SMEs have access to scalable technologies they could potentially deliver products and services that in the past...

Purpose The rapid development of e-commerce live streaming is inseparable from the important role of live-streamer. However, research exploring the impacts of live-streamers’ characteristics on customer engagement in different types of live streaming rooms remains limited. This study aims to...

Purpose From a relational maintenance perspective, this study explores the impact of being envied (benignly vs maliciously) on consumers' feelings of social anxiety and its influence on their tendencies toward inconspicuous consumption, based on the resource conservation theory and the model of...

Purpose Currently, in China, the governance structure of modern companies gives directors great powers to pursue profits. However, little attention is paid to the undertaking of corporate philanthropic activities. Therefore, rules on directors’ behavior in terms of corporate philanthropy are...