Abstract In many textbooks, an important assumption difference between the standard picture for block pricing and the intuitive discussions on this pricing scheme is often ignored. This practice leads the students to misunderstand this picture as an illustration for price discrimination against...

Purpose – The purpose of this paper is to explore farmers’ intention to stay under a quality certification scheme, and the factors that impact this intention. Design/methodology/approach – Combining the agricultural household approach with the value concept, the paper analyses farmers’...