solution to practical concerns made IC more attractive to discourse consumers. By interesting and enrolling users in this … that discourse consumers extend beyond practice manager level to also include employees in lower level operational … discourse consumers to affect material intellectual capital practice.  …

online discussion boards. There has been little research into how consumers are using these services, especially general …

that consumers will react to commercial rumours in a homogenous manner. However, most marketing scholars involved in … background on choice of spokesperson to refute commercial rumours. The results of this experiment show that consumers from … rumours and their message. It is recommended that marketing personnel consider consumers’ and buyers’ core values when …

/dissatisfaction during critical service encounters in the context of interpersonal services in elaborate servicescape from consumers …, was collected from adult service consumers living in the national capital region of India. Findings – Dominant worker … collected only from adult service consumers living in the national capital region of India (urban area) with a minimum education …

consumers in the USA, the study investigated the inter-relationships among the various brand equity dimensions by structural … consumers, the research provides in-depth empirical evidence of the interactions among the brand equity dimensions. Since fast …

consumers in a retail setting. Design/methodology/approach – Data was collected in a specialty wine store in Adelaide, Australia … occasions had an inverse relationship to the closeness of the relationship the wine consumers had with those with whom they may … consumers mindful of their specific perceived risks, and help reduce these uncertainties through the use of individualised RRS …