among experts about the dramatic influence of this medium on consumers as well businesses. However, one area that has …, store and disseminate information on consumers, privacy and security of this information are raising concerns among … consumers and public policy advocates. Anecdotal evidence seems to suggest that consumers in some European countries view …

Previous studies conducted in developed countries have demonstrated that ethnocentric consumers are more willing to buy … ethnocentrism on consumer WBD tends to be weaker when consumers judge them as being of lower quality, or when consumers hold higher …

origin cues affect Australian consumers in beer evaluations despite its weak influences. It suggested that brand familiarity … and objective product knowledge mediate the extent to which consumers relied on country of origin in product evaluation …, objective product‐country knowledge, to some extent, may distort country of origin influences on consumers. This finding yields …