Purpose This paper aims to investigate the effect of decision-making, in terms of the effectuation and causation orientation of small business owners, on the growth of their small businesses in an uncertain environment: Burundi. Design/methodology/approach On the basis of primary data from a...

Cross‐selling is an important issue for contemporary marketing practice, as this facilitates offering the right product to the right customer. Relevant for cross‐selling of financial products is the order in which consumers acquire such products. Previous research shows that most consumers...