Gaur, Sanjaya S.; Vasudevan, Hari; Gaur, Ajai S. - In: European Journal of Marketing 45 (2011) 7/8, pp. 1172-1193
Purpose – This paper sets out to investigate the link between market orientation and manufacturing performance for small and medium enterprises in India. Design/methodology/approach – The paper collected the data for this research through intensive surveys of the CEOs or top managers of...