Purpose – The purpose of this paper is to explore perceptions of Indian consumers regarding corporate social responsibility (CSR) in the apparel industry, and to investigate its importance in the apparel decision‐making process. Design/methodology/approach – A qualitative research design...

Purpose – The purpose of this study was to explore strategies used by successful female entrepreneurs to manage the challenges of running a small apparel business. Design/methodology/approach – A qualitative research design was used. Primary and secondary data were collected on small...

Purpose – The purpose of this paper is to explore factors important to the product choice stage of the decision‐making process for the men's branded underwear consumer. Design/methodology/approach – A qualitative approach to data collection and interpretation was used. Individual...