Showing 1 - 10 of 25
Purpose – Felicitous writing is enormously important. However, the art of writing well is rarely addressed by marketing scholars. This paper seeks to argue that the marketing academy has much to learn from historiography, a sub‐discipline devoted to the explication of historical writing....
Persistent link: https://www.econbiz.de/10014873261
Purpose – The purpose of this study is to raise the issue of contemporary retromania with marketing historians. Design/methodology/approach – This is a reflective essay combining personal experiences with empirical exemplars. Findings – It is found that retromarketing is a subject...
Persistent link: https://www.econbiz.de/10014873440
Recent reports on the state of management education are, typically, critical of the relevance of business school offerings to “real world” situations. Furthermore, they stress the need to internationalise the curriculum and develop personal and interpersonal skills through programmes which...
Persistent link: https://www.econbiz.de/10014882956
Purpose – The purpose of this paper is to demonstrate the diversity of property investment in South Africa. Design/methodology/approach – The paper addresses how diversity and such factors as the country's history, government, different cultures, housing needs, vast rural areas, fast...
Persistent link: https://www.econbiz.de/10014898152
Purpose – The purpose of this paper is to examine the factors that have influenced the use of implicit (naïve) techniques in property portfolio diversification evaluation in the Nigeria property market. This is necessitated by the need to look at the ways by which the property portfolio...
Persistent link: https://www.econbiz.de/10014898153
Purpose – The purpose of paper is to show how the changing property investment landscape in the past 40 years – for example the new requirements of valuation accuracy, rationality and the risk analysis, etc. – requires a corresponding response from property valuers (academia, professionals...
Persistent link: https://www.econbiz.de/10014898154
Purpose – The purpose of this paper is to focus on the problems of compensation for compulsory acquisition of oil exploration fields in Delta State with particular reference to the oil field acquired by Agip Oil Company for gas pipeline way leave in Irri and Okpai towns of Delta State....
Persistent link: https://www.econbiz.de/10014898155
Purpose – The research in this paper is aimed at re‐engineering existing approaches to the analysis of proposed developments in local authorities – from land pricing to planning permission – hence reducing the loss of revenue in councils, and nurture property development....
Persistent link: https://www.econbiz.de/10014898156
Innovations in retailing are characterised by, first, a hostile reaction from established organisations and, second, by a distinctive pattern of evolution. This article presents an integrated theory of retail change which is used to describe the development of the retail warehouse, one of the...
Persistent link: https://www.econbiz.de/10014722964
Initially dismissed as one among many intellectual fads, postmodernism now occupies a prominent position in all manner of academic disciplines. Although marketers have not been slow to board the postmodern bandwagon, the majority of analyses thus far have been preoccupied with the concept′s...
Persistent link: https://www.econbiz.de/10014723044