Purpose – The purpose of this paper is to increase our understanding of the causes for stockouts in retailing. Design/methodology/approach – Mixed methods study, using instore observations, interviews with key informants in consumer goods and retailing, and a field study of stockouts and...

Purpose – The purpose of this paper is to address the effects of retail out-of-stocks from a service-dominant (S-D) logic view. Design/methodology/approach – Conceptual, combining classic S-D logic research with recent research of S-D logic in supply chains, and applying this to...