Showing 1 - 6 of 6
Summary We investigate at the precinct-level the 2001 stadium referendum for the Allianz-Arena in Munich, where voters had to decide upon a projected site as well as on public subsidies for provision of transport infrastructure. This is the first analysis of a stadium referendum with respect to...
Persistent link: https://www.econbiz.de/10014609270
Summary Against the background of growing media interest in professional soccer, this paper proposes a moral hazard model with costly state verification to explain how rule changes affecting the reward scheme of team performance impact on the success of managerial change. As has been shown...
Persistent link: https://www.econbiz.de/10014609396
The purpose of this study was to examine the relationship between general market demands and consumption levels of professional sport consumers. This study was accomplished through: (a) validating the theoretical constructs of general market demand variables by conducting a confirmatory factor...
Persistent link: https://www.econbiz.de/10014811317
In the post modern era, a product or service has four potential representations: experiential; social; democratic; and an element of an organisation, a network or a universe. This paper looks at post modern product representations in the sports industry that are supported by marketing decisions....
Persistent link: https://www.econbiz.de/10014811425
This paper looks at how two sports teams, hockey club the Toronto Maple Leafs and Football Club Barcelona, have each built and leveraged their brand equity. The main differences between the two clubs lie in how they position their brands. For TML, the affective and experiential sides of the...
Persistent link: https://www.econbiz.de/10014811449
Purpose The purpose of this paper is to explore the corporate social responsibility (CSR) practices of three major professional sport leagues in South Korea to investigate the general beliefs, values, and norms influencing the institutional isomorphism of CSR engagement....
Persistent link: https://www.econbiz.de/10015006828